Funeral homes may be hesitant at first—and that’s understandable. This outreach is mutually beneficial.

At Home to At Rest gives them something useful to share with the families they’ve already served.

Why this works for them:
• Helps them stay connected with families over time
• Supports continued care beyond the service
• Gives them something thoughtful to share, without creating anything themselves
• Keeps the relationship centered with them—they’re the one sharing the resource
• Easy to use—everything is ready to go

Many cemeteries find that a simple local news story can gently reach families who may be keeping an urn at home—especially during times of transition like moving, downsizing, or handling a loved one’s belongings.

Sharing your perspective as a local resource helps families understand their options—without pressure.

Finding a Local Media Contact  

• Visit local newspaper, radio, or TV station websites
• Look for 'Newsroom,' 'Contact,' or 'Submit a Story' pages
• Use a general newsroom email if no individual contact is listed

Local editors and community reporters are often open to stories that reflect real shifts affecting families.

A Simple Way to Introduce the Story

Subject: Local Story Idea: Families Keeping an Urn at Home

Hi [Name],

I wanted to share a local story idea that may be meaningful to families in our community.

We’re seeing more families keeping a loved one’s urn at home—sometimes for years or across generations. Often, questions come up later during times of transition, like a move or downsizing.

We’ve included a brief press release that explores this growing shift and the options available when families feel ready.

If helpful, we’d be glad to share more—or welcome you for a brief visit to the cemetery to see how families are choosing to create a permanent place of remembrance.

Thank you,
[Name]
[Cemetery Name]

Consider Inviting Them for a Visit  

• A short walk-through of your grounds
• A look at scattering gardens, columbariums, or burial areas
• General insight into how families are choosing to memorialize today

This gives media a clearer picture—and often leads to stronger coverage.

We believe in the value cemeteries provide—offering permanent care and a place for remembrance.

As cremation continues to grow, many families are left without a clear next step. At Home to At Rest™ is designed to help cemeteries reconnect with those families through simple, ready-to-use resources.

It also supports a broader effort to raise public awareness—helping families better understand cemeteries as the place for permanent care and lasting remembrance.

As a partner to the cemetery industry, our success is aligned with yours. When families choose cemetery placement, it strengthens the profession as a whole—including us.

There is no cost to participate and no requirement to use Crowne Vault products. We are honored to be considered among the options presented to families.

No problem!  Crowne Vault would be happy to customize the materials with your location photos.  Just email info@crownvault.com to get started and let us know which pieces you would like to have for your cemetery.