The Handoff Is Not the Ending
At ICCFA, I attended the America’s Got Ashes panel, where one presenter made a point that stayed with me.
He argued that the devaluing of cremated remains is, in part, the responsibility of our own industry. His example was simple: we would never place something we truly value — something that matters to us — in packaging that appears disposable.
He was not wrong.He was not wrong.
